Amelia Rope

Food Brand Consultant

It's lovely to see you here.Hello and a huge welcome.

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Creating a successful award-winning food brand was an incredible experience. It blew me away and still does now. Using years of insight and lessons and helping others achieve their food brand goals, hopes and dreams, is what drives me today.My new food branding consultancy provides the end-to-end support you need to create your own luxury food business.Services include:• Brand Story Creation
• Marketing / PR
• Communication Strategy
• Recipe Development
• Packaging and Presentation
My ambition is to energise the next generation of producers, creators and entrepreneurs to take their ideas from concept to consumer. Let's talk!


I have more than 12 years’ experience creating a premium brand with multi award-winning Amelia Rope Chocolate which began in 2007.I sold my chocolate in Selfridges, Harrods, Liberty, Fortnum & Mason (to name but a few), to corporate clients including Eurostar and the Firmdale Hotel Group, and I also exported my chocolate to the Middle East and as far away as Japan.I was a one-woman luxury food business - managing everything from recipes, packaging, and supply chain, to generating national publicity, telling the world about my brand story and managing my own social media. I took an idea from my kitchen to a multi-award-winning luxury product.In terms of awards, I've been honoured to have won a few along the way:
Academy of Chocolate Awards (Gold, Silver, Bronze), Great Taste Awards, Great Taste Producer.
Luxury Law Summit’s Luxury Entrepreneur of the Year.
Evening Standard Power 1000 'Taste-Maker'.
Where did it all start? My chocolate adventure began when I competed as a BBC Masterchef contestant in 2006/7.I'm passionate about chocolate and podcasting and worlds of which I have lots of experience and expertise to share.


To find out more just email me below with any questions you have or let's set up a call.

'Creativity is courage.'