Did you watch Channel 5's programme just before Easter about chocolate? If so you may have recognised a face on the show, if not the link is below.
Trends and Spends
Easter is the second largest selling season for chocolate makers and therefore a crucial one to secure sales and plenty of them. Predictions forecast that consumers will be spending around £2 billion on Easter 2024 which is an average spend of £53 per person! The percentage of people celebrating Easter is also due to increase too from 73% in 2023 to 84% in 2024. (Source: Finder: Easter Statistics) If you need an excuse to indulge in chocolate I guess Easter is the occasion!
With the trends this year there appeared to be more super sizing of Easter eggs. It led to consumers having a higher spend which supported producers with an increased revenue. With HFSS (High Fat, Salt, Sugar) regulations some products, for example Creme Eggs, were effected with a drop in sales as they are no longer allowed to be placed by the check outs as a last minute impulsive purchase. This has led the larger producers to innovate to get the chocolate products shelf space in the chocolate/confectionery aisles. You can now find Creme Eggs in a chocolate bar format and in cartons of 4 or more in the supermarket aisles. Will they become year around I wonder?
This Easter also saw more of the flat Easter egg design. If you haven't see them they are a bit like a chocolate bar but in the shape of an Easter egg. They tick the box to be more environmentally friendly (less packaging, easier to post) as well as less breakages so less waste. All positive attributes.
Luisa's one is bean to bar and has candied orange peel on the underside and is absolutely divine.
Texture also played a popular theme with more chocolate companies creating layers on their Easter egg shells, some with animals inside (Chococo, Dorset). The thicker egg shell also adds durability to the chocolate and therefore less breakages and less waste which has to be a win. Though I still treasure thin Easter egg shells - less guilt on tucking in perhaps?!
I still adore a large traditional Easter egg as a table piece for Easter Day - perhaps because of the sharing element with breaking open the egg for pudding and all of your Easter guests sharing the chocolate feast together. And not forgetting the mini Easter eggs for the best part of Easter Day ... the treasure hunt!
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